Strategic Communications & Brand Leadership
I help organizations clarify their message, build trust, and move audiences through insight-driven communications and brand strategy.
- Brand positioning
- Communications strategy
- Brand Strategy Training
Brand Architecture, Storytelling, Creative Leadership.
Hello . I'm Alvas. I am a communications and marketing leader with 25+ years of experience shaping stories, building brands, and helping organizations use creativity to move people and shift global conversations.
Expertise
Communications that move people, policy, and possibility.
Advocacy & Campaigns
I lead campaigns across climate, sustainability, development, and behaviour change, connecting policy goals with stories people can act on.
- Climate advocacy
- Development communications
- Behaviour change campaigns
Partnerships & Stakeholder Engagement
I build partnerships that help organizations grow practical solutions and create bigger impact for people .
- Cross-sector partnerships
- Stakeholder engagement
- Programme communications
Impact
Selected work across climate, brands, and Africa-wide campaigns.
Brand Strategy Training
When the Boardroom Becomes a Class
What a room full of parastatal directors taught me about brand, governance, and the gap between them
Creativity
Something Travels With Us
A reflection on creativity, presence, and the unseen things that move with us through the work.
Creative Economy
The Business of Creativity: Africa's Creatives Need More Than Talent
Why Africa's creative industries need stronger business models, not just more proof of talent.
Culture
Your Village Might Just Be Waiting To Become Nashville
A playful argument for seeing rural cultural memory as a source of creative and economic possibility.
Creative Practice
The Creative Who Does Nothing and The Doer Who Knows Nothing
On the gap between awareness and action, and why creative careers need both imagination and execution.
Brand Strategy
Your Brand Is Not Just Your Logo
A practical note on why brands are built through meaning, behaviour, and consistency, not identity design alone.
About
Creativity That Moves People. Strategy That Drives Business.
I'm a creative leader, creative strategist, and storyteller with 25+ years helping brands across Africa and the world stand out, scale up, and shape culture.
My work sits where business strategy meets creativity and cultural insight, translating an organization's purpose into ideas that build brands, influence behavior, and accelerate growth.
I partner with
- Corporates & SMEs to build meaningful brands, sharpen positioning, and design communication that drives demand.
- Agencies to inject senior creative leadership, strategic clarity, and breakthrough thinking.
- NGOs & Foundations to tell human-centered stories that inspire social, cultural, and behavioral change.
25+ years of creative leadership
A career built across Africa and global markets, helping brands stand out, scale up, and connect more meaningfully with people.
Creative leader, strategist, storyteller
Translating business ambition into brand ideas, cultural relevance, and communication that moves audiences to act.
Where I've Led
I've held leadership roles at McCann Erickson, DDB, ZK Advertising, and as Chief Creative Officer & Managing Partner at OG+A, shaping award-winning work for finance, development, sustainability, and social impact brands.
Global communications impact
As Global Head of Communications & Partnerships at Justdiggit Foundation, I led creative strategies that connected millions to climate action and regeneration movements worldwide.
How I Think
I hold an MBA from the Berlin School of Creative Leadership and have spent my career studying the creative economy, how creativity fuels innovation, entrepreneurship, and inclusive growth.
My approach
My approach blends Design thinking, Behavioral insight, Brand strategy, Storytelling, and Cultural intelligence. This combination ensures the ideas I deliver aren't just beautiful. They're transformative.
Design thinking
Behavioral insight
Brand strategy
Storytelling
Cultural intelligence
Education & Recognition
Berlin School of Creative Leadership
MBA - Creative Leadership
• 2008-2021
Moi University
Bachelor of Education
• 1990-1994
Kenya Advertising Awards
Grand Prix, 6x Gold, 2x Craft, 1x Silver
• 1998-2001
Work Experience
Justdiggit Foundation
Global Head of Communications & Partnerships
• 01.2024 - 12.2024
OG+A Integrated Communications Agency
Joint Managing Partner & Chief Creative Officer
• 06.2012 - 12.2023
Agency Creative Leadership
Fireworks, Ogilvy, ZK Advertising, DDB, TBWA, McCann
• 1995 - 2012
Highlights
Measured impact and leadership signals.
FAQ